Queensland is Australia's premier tourism destination. The State offers globally competitive products and services from well-established operators, yet there is still room for a range of new investment opportunities in accommodation, attractions, transport and tour operations.

With millions of tourists visiting the State each year, Queensland has it all: idyllic islands, lush rainforests, outback adventures, the Great Barrier Reef, world-class accommodation and attractions and seemingly endless stretches of beaches.

Fast facts

Queensland's tourism industry:

• contributes A$8.8 billion to the Queensland economy
• accounts for 4.5 per cent of Queensland's Gross State Product
• employs 119,000 people or 5.7 per cent of the workforce
• generates A$3.9 billion annually though exports.
  (Source: Tourism Queensland, Facts and Figures, April 2009)

Queensland's tourism industry advantages

The local tourism industry features:

• strong demand, attracting just under 19 million domestic and international overnight visitors annually with a collective spend of over A$19.4 billion
• greatest variety of accommodation, tours, attractions and theme parks in Australia
• urban and regional investment opportunities in the South East, Whitsunday Islands region, Cairns and many other regional centres
• great lifestyle, warm climate and unique natural wonders
• easy and direct access to many destinations facilitated by the State's four international airports: Brisbane, Gold Coast, Cairns and Townsville
• increased international access through expanded aviation access from key target markets in Japan, Korea and China
• abundant accommodation with over 64,000 rooms in South East Queensland.

Who else is here?

Queensland has an extensive variety of accommodation, attractions, transport, tourism services and tour experiences including:

• Australia Zoo and UnderWater World, Sunshine Coast 
• Australia's top theme parks on the Gold Coast:
• Dreamworld 
• Sea World 
• Warner Bros. Movie World 
• Wet 'n' Wild water park 
• White Water World
• Australian Stockman's Hall of Fame and Outback Heritage Centre, Longreach
• headquarters of Flight Centre International and Virgin Blue airlines
• world-class hotels and resorts including Club Med, Hilton, Marriott, Outrigger, Shangri-la, Sheraton and Palazzo Versace.

For more information on these operators and Queensland's tourism industry, visit the Tourism Queensland website.

For more information on investment opportunities in Queensland, contact us